The Challenge:
A leading financial company was looking to reposition itself as attentive to female business executives and understand the relationship between golf and the success of women in the business world. In addition, they wanted to change consumers’ perceptions of their company and gain more visibility in a competitive marketplace.
The Solution:
- Over 1,000 phone interviews were conducted with working women to discover how golf is used to develop business relationships and get ahead in the workplace.
- Key findings were leveraged for extensive national publicity.