The Travel and Tourism Research Association brings together leading travel industry marketing and research leaders for their annual Marketing Outlook Forum. For the 4th year in a row, SLRG has been asked to prepare a white paper on recent trends in sports related travel.
Panels are a cost effective way to get valuable insight from your best customers while solidifying their loyalty to your brand by involving them in an active and ongoing dialogue about how you run your business. Working with its clients, SLRG begins by creating an empanelment initiative that invites the best customers to become part […]Read More »
In his October 2015, Media Post column, SLRG President Jon Last suggests that recent controversy surrounding daily fantasy sports sites are overblown. One of the great hazards of writing this column several days in advance of its posting is that I don’t have the omniscience that would enable me to know how developing sports marketing […]Read More »