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Yearly Archives: 2015

    December 2015

    POSTED: December 20, 2015


    ‘Big Data’ Vs. ‘Traditional’ Marketing Research In The Sports Industry

    POSTED: December 16, 2015

    In his December posting, SLRG’s Jon Last speaks to the impact that Big Data is having on marketing research in the sports space. The adoption of advanced analytics has made an unprecedented impact in the way that general managers configure the rosters of their teams. As a sports marketing researcher and one of those guys […]

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    November 2015 Newsletter

    POSTED: November 10, 2015


    The Ultimate Sports Marketing (Activation) Fantasy

    POSTED: November 10, 2015

    In his November, 2015 Media Post column, SLRG’s Jon Last speaks to the ways in which the San Diego Padres and Callaway Golf’s recent “Links at Petco Park” promotion, was an exceptional example of effective sports marketing activation. Before there was social media, reality television or sports video games, we had “The Amazin” Bill Mazer. […]

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    SLRG Contributes State of Sports Travel White Paper to TTRA Market Outlook Forum

    POSTED: 2015

    The Travel and Tourism Research Association brings together leading travel industry marketing and research leaders for their annual Marketing Outlook Forum. For the 4th year in a row, SLRG has been asked to prepare a white paper on recent trends in sports related travel.

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    POV: Building Proprietary Panels as a Marketing Tool and a Vehicle for Insights

    POSTED: October 27, 2015

    Panels are a cost effective way to get valuable insight from your best customers while solidifying their loyalty to your brand by involving them in an active and ongoing dialogue about how you run your business. Working with its clients, SLRG begins by creating an empanelment initiative that invites the best customers to become part […]

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    Still Bullish On Daily Fantasy Sports

    POSTED: October 19, 2015

    In his October 2015, Media Post column, SLRG President Jon Last suggests that recent controversy surrounding daily fantasy sports sites are overblown. One of the great hazards of writing this column several days in advance of its posting is that I don’t have the omniscience that would enable me to know how developing sports marketing […]

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    Value The Elusive ‘Event Enthusiast’

    POSTED: September 9, 2015

    In his September 2015 column, SLRG President Jon Last reflects on the importance of event enthusiasts and how successful sports marketers have cracked the code on this segment by elevating their marquee events into social happenings. Early in my career, my group was tasked with the development and implementation of a plan to increase ticket […]

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    ​5 Myths about Women Golfers

    POSTED: September 2, 2015

    In the September 2015 issue of HotLinks, SLRG helps uncover 5 myths about Women Golfers, helping to convey the notion that women golfers are just as serious about the game as men are.

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    August/September 2015

    POSTED: August 17, 2015


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