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Daily Archives: August 17, 2015

    August/September 2015

    POSTED: August 17, 2015


    POV : Will Big Data Disrupt Marketing Research?

    POSTED: August 17, 2015

    There’s been an ongoing popular debate among insights professionals regarding the utilization of behavioral data (BIG DATA) as a surrogate for or even a disruptor of traditional market research. The disruption argument gets the headlines, but it strikes me that the more thoughtful discussion should be about how the two complement each other. Behavioral data […]

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    Who You Talkin’ To?

    POSTED: August 17, 2015

    In his August 2015 column, SLRG President Jon Last offers guidance and surfaces the potential dangers that sports marketers can encounter if they fail to properly frame the respondent sample for research. It wasn’t that long ago that marketing research and consumer insights were largely afterthoughts in the world of sports marketing. Who needed research? […]

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