It’s bothersome that, for many, discounting appears to be the catch-all cure to attempt to win back consumers who have cut back on their sports-related spending. Discounting is difficult to wean oneself off of, with detrimental long-term effects. And our recent work asserts a more constructive and comprehensive definition of economic value, grounded in a […]
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The summer 2009 Sports omnibus was fielded to assess the attitudes and perceptions of sports fans on significant issues impacting the sports industry, with particular emphasis on golf and baseball. A control sample of non-sports fans were also surveyed to provide context and comparison.
These are the presentation notes from the 2009 Executive Women’s Golf Association Movers and Shakers breakfast.
Perspectives: Five Cultural Forces and 2009 Golf Market Outlook