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Monthly Archives: February 2010

    The Big Book of Marketing

    POSTED: February 14, 2010

    Cruise Industry Case Study by Sports and Leisure Research Group is featured in Professor Anthony G. Bennett’s January 2010 McGraw Hill Text book on marketing. The case appears in Chapter five-Marketing Research. To order a copy, please contact SLRG, or McGraw Hill special markets division. Company: Renaissance Cruises Case: Itinerary Development and Positioning Research (2000-2001) […]

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    Is That Spokesperson A Kia Or A Mercedes?

    POSTED: February 8, 2010

    Long before TMZ discovered sports, and every gossip and media entity unilaterally decided that it was their rightful place to comment on the personal lives of athletes, the business of assessing spokesperson ROI had been a hot topic for many marketers. Extensive research that we and others have done over the years has not only […]

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    February/March 2010

    POSTED: February 5, 2010

    Gilford Securities PGA Merchandise Show 2010 Report

    POSTED: February 1, 2010

    Gilford Securities extensively quotes Sports and Leisure Research data.

    Read More »

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