In the July 2013 PGA Magazine, Jon Last shares SLRG research that demonstrates the actions golf facilities can take to grow profitability and share of customer by instituting women friendly best practices.
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Monthly Archives: July 2013
Don’t Drown in a Tidal Wave of Information
We’re in a golden age of instant information. But, as SLRG President Jon Last explains in his July 2013 Media Post commentary, that doesn’t necessarily lead to better strategic decisions, unless sports marketers can navigate the pot holes. As one who makes a living in sports marketing research, the warp speed evolution of technology has […]
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