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Daily Archives: November 18, 2013

    The Transformation of Marketing’s “Fourth P”

    POSTED: November 18, 2013

    In November’s column, SLRG President Jon Last speaks to how the proliferation of vertical sports media has presented new strategic necessities for sports marketers looking to optimize the impact and effectiveness of their communications with sports fans. I still remember the first session of my introductory marketing class at Wharton, where the professor outlined the […]

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