Highlights from the recent Golfer video research conducted with Sports Illustrated Golf Group, along with SLRG’s seventh annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday January 27th. Each study was culled from surveys of over 1,000 respondents. More in depth results are also available on a custom basis. Please contact us for details.
In the January 2016 Marketing: Sports, SLRG President Jon Last ruminates on the ability of observational research to add “the how” to the “what” and “why” of quantitative and qualitative research, respectively. Taking some time to reflect over the holidays, I was pleased to consider how far the sports marketing world has progressed in its […]
Read More »A lot of times, qualitative research is utilized to try to understand which concepts are most compelling to consumers. Digging deeper, it’s often critical to understand the specific design elements that are most captivating and important to target consumers. Whether you are testing ad creative, product design, packaging or visual display, it is sometimes limiting, […]
Read More »Traditional qualitative research has always relied upon conversations and probing consumers for deeper understanding of the “why” behind various beliefs, perceptions and behaviors. Whether it is in depth interviews, focus groups or discussion boards, the qualitative branch of marketing research has often benefited from the deployment of projective techniques to try to get what is […]
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As part of RFL Media’s annual “Predictions Issue”, SLRG President Jon Last shared his perspectives on what the marketing research industry can look to in the year ahead. Read it here.
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SLRG President, Jon Last, and new National Golf Course Owners Association CEO Jay Karen were the guest speakers at the New England Golf Course Owners Association Annual meeting in Boston on Wednesday, November 4th. Last spoke about the golf marketing trends to look for in 2016; including topic areas of embracing families, women, and the millennial generation. Last also dives in deep to the future of private clubs, and adapting to new realities. To read more of the presentation, click here.