Over the past eight years, SLRG has conducted a significant amount of activation efficacy research at sporting events. One of the most common themes we have observed is the significant impact that best of breed messaging and contextual relevance around a sports property can have in driving consumer recall, awareness, and positive association of an […]
Read More »Monthly Archives: June 2016
POV: Technology in Sports – Does the Consumer Know What They Want?
It’s probably not a surprise to learn that a number of recent client engagements have tasked SLRG with the deployment of research to gain a better understanding of the potential demand and ways to optimally deploy digital technology in the sports world. Clients have desired a better understanding of what the customer wants in harvesting […]
Read More »
A Victim Of My Own Observations
SLRG’s Jon Last contemplates in his June 2016 column, how recent customer service lapses have prompted a re-consideration of best practices in loyalty marketing. At the risk of being self aggrandizing, I’ll submit that as a consultative marketing researcher, I’ve gotten pretty good at asking probing questions. I’ve also become a big proponent of loyalty […]
Read More »