SLRG President Jon Last, blogs for Marketing Research Institute International (MRII) about how today’s abundance of big data is creating a new uses for consumer segmentation studies. I still remember my first time. Some 25 years ago as a young marketing executive at the PGA of America, I hypothesized that profiling golfers by simply looking […]
Read More »Monthly Archives: July 2016
Two Things To Think About In This ‘Summer Of Discontent’
In his July, 2016 column, SLRG’s Jon Last talks about how sports marketers can break through during our “summer of discontent.” It’s MLB All-Star Tuesday, the unofficial middle of summer. Those figurative “dog days” are before us, and with the NBA and NHL on hiatus, NFL training camps still a few weeks away, MLB’s playoff […]
Read More »July 2016
The EWGA Forecaddie: USGA Play9™ Days
Citing SLRG research, EWGA’s Forecaddie Blog highlights the benefits of 9-hole rounds, in a piece promoting USGA’s Play 9 initiative.
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