Continuous customer experience tracking surveys are a great way for leisure destinations to not only assess overall satisfaction, but to identify operational strengths and weaknesses. These continuous tracking efforts reveal key drivers of overall satisfaction and their impact on customer loyalty and continued visitation. By having this continuous tracking of satisfaction amongst your customers, the […]
Read More »Monthly Archives: December 2016
Those Who Speak the Loudest, Don’t Always Speak the Best
In today’s world we are inundated by incessant chatter. Be it social media rants by friends, celebrities or athletes on Instagram or Twitter, or even special interest media outlets. By choosing to follow specific individuals, brands, or news stations, we are apt to surround ourselves with others whose opinions are similar to ours. These “echo […]
Read More »
Drivers Of Activation Efficacy: A Researcher’s Perspective
December 2016’s column outlines what SLRG research has shown to be the key drivers of onsite sports marketing efficacy. One of the more enjoyable aspects of my job is that I get to see a lot of onsite sports marketing activations from multiple perspectives. As a researcher, I have the privilege of observing the “rubber […]
Read More »