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Daily Archives: February 14, 2018

    My Somewhat Subjective Sports Mascot Hall of Fame

    POSTED: February 14, 2018

    In the February Marketing: Sports, Jon Last pays homage to the power of team mascots in building brand equity and fan engagement. The Olympics aside, this post Super Bowl lull marks the 3Q of the lengthy NBA and NHL seasons and rides on the cusp of Spring training and March Madness. So, in seeking to […]

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    Deal With It

    POSTED: February 14, 2018

    Terry Mc Andrew’s Golf Daily Pulse for February 14, 2018 reflects on some of the key findings from SLRG’s recent Golf Market trends presentation at the PGA Merchandise Show.  Click below, to read it.

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