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Yearly Archives: 2018

    December 2018

    POSTED: December 12, 2018


    Double-Edged Sword Of Tech Innovation In Sporting Goods Marketing

    POSTED: December 12, 2018

    This month in Media Post, SLRG’s Jon Last shares a unique researcher’s perspective on the double edged sword of tecnology innovation in sporting goods marketing.    One of the prime elements of sporting goods product development and marketing is the aspirational promise of technology innovation.  The science and engineering become the rationale for the desired […]

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    November 2018

    POSTED: November 14, 2018


    Short and Sweet Analysis Needn’t Be Short on Value

    POSTED: November 13, 2018

    The lead item on the November 13, Marketing Insider offers perspective on finding an appropriate balance between simplified data visualization and comprehensive research analysis.  Sports marketing analysts are in a bit of a predicament. We pride ourselves on an ability to dive deeply into data and find nuance beyond basic descriptive statistics. But at the […]

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    2018 Golf, Inc. Strategy Summit Keynote Presentation

    POSTED: 2018

    SLRG research on the evolution of the golf experience set the stage for an interactive discussion with USGA Senior Managing Director, Public Services, Rand Jerris, Top Golf Chairman Erik Anderson and Steven Ekovich, National Managing Director, Marcus & Millichap.

    See the slides HERE

    Download PDF


    2018 Golf, Inc. Strategy Summit—Millennials: Insights from the Market Everyone is Struggling to Capture

    POSTED: 2018

    The closing session included SLRG research findings regarding golf and millennials that dispelled some popular generational myths and explored the needs, similarities and differences in the mindsets of various generational cohorts.

    See the slides HERE  

    Download PDF


    Fan Satisfaction: It’s About More Than A Happy Face

    POSTED: October 9, 2018

    The October 9th Marketing Insider on Media Post, leads with SLRG’s Jon Last discussing why it’s important for sports properties to avoid the mistakes of oversimplification when measuring fan satisfaction. Beyond the buzz surrounding the Philadelphia Flyers’ controversial new mascot, another piece of Philadelphia-related sports news caught my attention this past week: the installation of […]

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    By Design – What are Golf Course Architects Doing?

    POSTED: September 14, 2018

    In their continuing coverage of the ASGCA/SLRG Market TrendWatch, the Fall 2018 issue of In Design features a look at our recent research revealing the types of projects that golf course architects have been most involved with, of late, as well as their key revenue drivers.

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    Growth Strategy For Sports: Broaden The Experience While Maintaining The Core

    POSTED: September 12, 2018

    In September, 2018’s Marketing: Sports, SLRG’s Jon Last speaks to the benefits and caveats of sports properties creating line extensions to reach a broader audience. Next week, I have the privilege of participating as moderator and keynote speaker to open the Golf, Inc. Conference in Carlsbad, California.  My initial remarks will draw from extensive fan […]

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    September 2018

    POSTED: September 5, 2018


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