Yearly Archives: 2018
Double-Edged Sword Of Tech Innovation In Sporting Goods Marketing
This month in Media Post, SLRG’s Jon Last shares a unique researcher’s perspective on the double edged sword of tecnology innovation in sporting goods marketing. One of the prime elements of sporting goods product development and marketing is the aspirational promise of technology innovation. The science and engineering become the rationale for the desired […]
Read More »November 2018
Short and Sweet Analysis Needn’t Be Short on Value
The lead item on the November 13, Marketing Insider offers perspective on finding an appropriate balance between simplified data visualization and comprehensive research analysis. Sports marketing analysts are in a bit of a predicament. We pride ourselves on an ability to dive deeply into data and find nuance beyond basic descriptive statistics. But at the […]
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2018 Golf, Inc. Strategy Summit Keynote Presentation
SLRG research on the evolution of the golf experience set the stage for an interactive discussion with USGA Senior Managing Director, Public Services, Rand Jerris, Top Golf Chairman Erik Anderson and Steven Ekovich, National Managing Director, Marcus & Millichap.
See the slides HERE
2018 Golf, Inc. Strategy Summit—Millennials: Insights from the Market Everyone is Struggling to Capture
The closing session included SLRG research findings regarding golf and millennials that dispelled some popular generational myths and explored the needs, similarities and differences in the mindsets of various generational cohorts.
See the slides HERE
Fan Satisfaction: It’s About More Than A Happy Face
The October 9th Marketing Insider on Media Post, leads with SLRG’s Jon Last discussing why it’s important for sports properties to avoid the mistakes of oversimplification when measuring fan satisfaction. Beyond the buzz surrounding the Philadelphia Flyers’ controversial new mascot, another piece of Philadelphia-related sports news caught my attention this past week: the installation of […]
Read More »By Design – What are Golf Course Architects Doing?
In their continuing coverage of the ASGCA/SLRG Market TrendWatch, the Fall 2018 issue of In Design features a look at our recent research revealing the types of projects that golf course architects have been most involved with, of late, as well as their key revenue drivers.
Read More » Growth Strategy For Sports: Broaden The Experience While Maintaining The Core
In September, 2018’s Marketing: Sports, SLRG’s Jon Last speaks to the benefits and caveats of sports properties creating line extensions to reach a broader audience. Next week, I have the privilege of participating as moderator and keynote speaker to open the Golf, Inc. Conference in Carlsbad, California. My initial remarks will draw from extensive fan […]
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