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Daily Archives: May 12, 2020

    Tracking Fan Deprivation: How Sports Provide Connection Points During Shutdown

    POSTED: May 12, 2020

    Through our firm’s ongoing Back to Normal Barometer, we’re continuing to pulse consumer attitudes on sports, travel and leisure. An emerging trend  shows fan sentiment moving toward an inflection point. Our third wave of research, conducted just last week, shows nearly half of sports fans indicating they would currently attend a live sporting event without […]

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