SLRG President Jon Last joined University of San Francisco Professor Steve Kraus and Question Pro’s Dan Fleetwood for an informative webinar that unpacked evolving consumer attitudes and behaviors and their implications for leisure marketers in the year ahead. You can watch a replay of the presentation above, or download the deck below.
Monthly Archives: January 2023
Golf Market Trends 2023
Our annual Trends presentation was incorporated into the NGCOA Golf Business Conference at the PGA Merchandise Show on Tuesday, January 24th and included brand new golfer and U.S. consumer research, as well as from the NGCOA’s Business Pulse Report. As always, we’ll look at the consumer mindset and state of the golf business for 2023 with a focus on equipment, facility operations, travel and participation. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.
Is Soccer Finally Ready For Its Close-up?
Was the World Cup the tipping point towards the “mainstreaming” of soccer in the U.S.? SLRG’s Jon Last considers new consumer insights for the January 2023 Media Post Marketing Insider
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