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Monthly Archives: February 2024

    MRII Board Members Discuss Getting a Seat at the Table for Insights Professionals

    POSTED: February 22, 2024

    Market Research Institute International Board Members Jon Last and Stan Sthanunathan discuss how client-side researchers can secure a seat at the executive table and elevate insights at their organizations.

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    Driver$: Unlocking the keys to sustaining the golf participation surge

    POSTED: February 20, 2024

    Del Ratcliffe, a successful multi-course operator, looks back to look forward, and joins co-hosts Jon Last and David Klein to discuss golf’s current popularity Pinnacle Golf Properties COO Del Ratcliffe joins Sports & Leisure Research Group’s Jon Last and David Klein to reflect on a long and successful career in golf facility management and how […]

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    Sports Marketers Face Timeliest Moment To Fulfill Fans’ FOMO

    POSTED: February 14, 2024

    Recent analysis suggests that the stakes are higher, providing a greater urgency to supersize live fan experiences.

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    GIG Member Q&A Call – January 30, 2024

    POSTED: February 1, 2024

    Jon Last joined Canada’s Golf Industry Guru podcast to discuss his career and some of the current insights shaping the golf industry today.

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