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Daily Archives: September 10, 2024

    Putting The ‘Value’ Back Into Sponsorship Valuation

    POSTED: September 10, 2024

    For as long as sports and event marketing have existed, both properties and sponsors have sought to measure return on investment both during the initial consideration/sell in stage and throughout the activation period.  This often-elusive goal has yielded its share of creative and often flawed methodologies. It’s not uncommon to see the process influenced by […]

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