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Monthly Archives: January 2025

    Do Sports Fans Really Want to Talk About Athletes And Money?

    POSTED: January 16, 2025

    In his monthly column, Jon Last of Sports and Leisure Research Group discusses fan sentiment around professional sports contracts.

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    Brands Made Meaningful: The Evolution of Club Members

    POSTED: January 13, 2025

    The Brands Made Meaningful podcast dives deep into the world of branding private clubs, by exploring how purposeful branding can help clubs grow, attract new members and create lasting connections.  SLRG President Jon Last joined the podcast for a vibrant discussion about strategies to align a club’s brand with its culture so as to stand out in a […]

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