SLRG’s Jon Last hosts Sawtooth CEO Bryan Orme, for a no-holds barred look at research technology on the latest episode of MRII’s Insights & Innovators podcast
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Monthly Archives: July 2025
The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics
Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career […]
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Driver$: Delivering the Experience: How Golf Facility Owners are Evolving in a Time of Rapid Industry Change
As golf’s customer base expands and transforms with the rapid diffusion of new technology, golf facility owners need to stay a step ahead and see through the hype to deliver for the game’s stakeholders. Few have a better handle on this reality than NGCOA CEO Jay Karen, who joins co-hosts Jon Last and David Klein […]
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Sports Coverage Now Concentrated On Streaming Content: The Implications
In my ongoing introspection on the watering down of sports coverage, two recent insights have grabbed my attention. Pulled from our late June data, nearly half of sports fans (44%) prefer to stream sporting events rather than watch them on broadcast television. Looking at this with a demographic filter, 58% of those in the coveted […]
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Playing to the Crowd A look at what’s driving sports marketing research
SLRG’s Jon Last speaks to how qualitative research has evolved to play a key role in the ever evolving sports industry.
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