Discover the transformative power of behavioral data and customer centricity in this episode of MRII’s Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives […]
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It’s August — a time when the sports media vaults full throttle into football mode. Of course, one could maintain that it is always football mode, and that’s a scenario that may only become more amplified after last week’s ESPN acquisition of several NFL media assets, in exchange for a 10% league equity position in […]
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Guest: Fraser Marriott, head of golf, LightSpeed. Description: Marriott joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss LightSpeed’s recent acquisition of Whoosh, an operations software firm. LightSpeed seeks to provide private club operators an integrated technology system with a seamless workflow and that connects every touchpoint across the member journey. Talking Points: […]
Read More »Is there a disconnect between research suppliers and clients in today’s market research landscape? In this episode of MRII’s Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating […]
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