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Daily Archives: August 7, 2025

    Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media

    POSTED: August 7, 2025

    Is there a disconnect between research suppliers and clients in today’s market research landscape? In this episode of MRII’s Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating […]

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