Guest: Kris Hart, PGA of America senior director of growth and ventures. Description: Hart joins Sports & Leisure Research Group’s Jon Last and David Klein for a candid conversation about innovation in the golf industry and how the PGA of America strategically identifies those ideas that can become “diamonds in the rough.” Talking Points: ▪️ How Kris Hart’s entrepreneurial […]
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We all remember learning about marketing’s “four Ps.” Looking at recent research with sports fans, I found four significant themes for sports marketers looking to hit the ground running in the year ahead. I call them “the four Es”: Emotional connection: Is it just me, or does it seem like every article, sales pitch or […]
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Author and insights innovator Brianna Sylver joins SLRG’s Jon Last on MRII’s latest podcast with thought provoking perspectives on leadership.
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