2025 | Sports & Leisure Research Group

Driver$: Connecting the dots

POSTED: August 17, 2025

Guest: Fraser Marriott, head of golf, LightSpeed. Description: Marriott joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss LightSpeed’s recent acquisition of Whoosh, an operations software firm. LightSpeed seeks to provide private club operators an integrated technology system with a seamless workflow and that connects every touchpoint across the member journey. Talking Points: […]

Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media

POSTED: August 7, 2025

Is there a disconnect between research suppliers and clients in today’s market research landscape? In this episode of MRII’s Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating […]

A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software

POSTED: July 25, 2025

SLRG’s Jon Last hosts Sawtooth CEO Bryan Orme, for a no-holds barred look at research technology on the latest episode of MRII’s Insights & Innovators podcast

The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics

POSTED: July 17, 2025

Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career […]

Driver$: Delivering the Experience: How Golf Facility Owners are Evolving in a Time of Rapid Industry Change

POSTED: July 14, 2025

As golf’s customer base expands and transforms with the rapid diffusion of new technology, golf facility owners need to stay a step ahead and see through the hype to deliver for the game’s stakeholders. Few have a better handle on this reality than NGCOA CEO Jay Karen, who joins co-hosts Jon Last and David Klein […]

Sports Coverage Now Concentrated On Streaming Content: The Implications

POSTED: July 8, 2025

In my ongoing introspection on the watering down of sports coverage, two recent insights have grabbed my attention. Pulled from our late June data, nearly half of sports fans (44%) prefer to stream sporting events rather than watch them on broadcast television. Looking at this with a demographic filter, 58% of those in the coveted […]

Playing to the Crowd A look at what’s driving sports marketing research

POSTED: July 3, 2025

SLRG’s Jon Last speaks to how qualitative research has evolved to play a key role in the ever evolving sports industry.

The Elephant In The Room: Widening Gap Between Older, Younger Sports Fans

POSTED: June 14, 2025

In this month’s Media Post column, SLRG’s Jon Last speaks to how older and more affluent sports fans could be the new “lost generation” as content delivery continues to fragment.

The Culture of Golf, Clubs & Consumer Behavior – Jon Last

POSTED: June 14, 2025

Golf property analyst Larry Hirsh, interviews Jon Last about consumer trends, the economy and it’s impact for golf facilities.

Built to Predict: Inside the New Data Machine with Michael Ramlet, Morning Consult

POSTED: May 29, 2025

What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group, engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult. Explore how Morning Consult is revolutionizing public opinion research with daily […]

Yearly Archives: 2025