As golf’s customer base expands and transforms with the rapid diffusion of new technology, golf facility owners need to stay a step ahead and see through the hype to deliver for the game’s stakeholders. Few have a better handle on this reality than NGCOA CEO Jay Karen, who joins co-hosts Jon Last and David Klein […]
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In my ongoing introspection on the watering down of sports coverage, two recent insights have grabbed my attention. Pulled from our late June data, nearly half of sports fans (44%) prefer to stream sporting events rather than watch them on broadcast television. Looking at this with a demographic filter, 58% of those in the coveted […]
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SLRG’s Jon Last speaks to how qualitative research has evolved to play a key role in the ever evolving sports industry.
Read More » In this month’s Media Post column, SLRG’s Jon Last speaks to how older and more affluent sports fans could be the new “lost generation” as content delivery continues to fragment.
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Golf property analyst Larry Hirsh, interviews Jon Last about consumer trends, the economy and it’s impact for golf facilities.
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What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group, engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult. Explore how Morning Consult is revolutionizing public opinion research with daily […]
Read More » The last month has certainly been interesting, especially when we look at shifting consumer attitudes relative to actual behaviors. There has been an underlying cautiousness as more people question the sustainability of an economy that continues to defy some of the gloom and doom predictions circulating in the popular press.. Certainly, the financial markets’ roller […]
Read More » Discover how AI is revolutionizing market research in today’s episode of MRII’s Insights and Innovators podcast. Join host Jon Last, President of Sports and Leisure Research Group, as he speaks with David Boyle, Director at Audience Strategies. David shares his journey through various industries, culminating in the integration of AI-driven insights into market research. He […]
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SLRG’s Jon Last kick’s off Golf Inc.’s new Wisdom series with a current snap shot of how consumer attitudes and behaviors will be impacting the golf market, this season.
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Golf’s Waiting Game: The latest consumer attitudinal research informs SLRG’s snapshot on expectations for the health of the golf industry, as part of National Golf Course Owners’ Association’s Research Center.
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