Golf’s Waiting Game: The latest consumer attitudinal research informs SLRG’s snapshot on expectations for the health of the golf industry, as part of National Golf Course Owners’ Association’s Research Center.
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Yearly Archives: 2025
Driver$: GCSAA’s Rhett Evans reaches new heights
Guest: Rhett Evans, CEO, Golf Course Superintendents Association of America. Description: When the GCSAA CEO summitted Mt. Everest in 2024, it was just the latest mountain that he has conquered in a storied career at one of the industry’s most important administrative bodies. Talking Points: > How golf course superintendents are managing labor challenges > The current and future […]
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How did you get there? Jon Last
James Endersby sits down with SLRG founder/President Jon Last for a candid discussion about his career and the current state of the marketing research industry.
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AI, Career Evolution, and Leadership in Market Research with Katie Egge, Salesloft
From building connections to staying curious, Katie Egge shares insights from her journey. Host Jon Last, President of Sports and Leisure Research Group, interviews Katie Egge, RVP at Salesloft, recognized as one of the 30 under 30 winners in market research. Discover Katie’s unique career journey from sports and entertainment management to her pivotal role […]
Read More » A Look at the Next Generation of Insights Professionals with James Endersby, Opinium
Join us in this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Jon Last, President of Sports and Leisure Research Group. Our guest, James Endersby, CEO at Opinium and Chairman of the Market Research Society in the UK, discusses the distinct qualities setting next-gen Insights industry leaders apart. Learn about […]
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AI’s Proper Place In An Often High-Touch Sports World
What is A.I.’s proper place in sports marketing? An insights driven look at the battle between high-tech, frictionless delivery of everything from tickets to tee times, against high-touch, customer-centricity in an impersonal world seeking deeper connection.
Read More » Driver$: Golftec celebrates 30 years, 20 million golf lessons
Sports and Leisure Research Group’s Jon Last speaks with GolfTec Founder and CEO Joe Assell about how the company has scaled to over 250 locations and how technological innovation continues to set the pace as the leading provider of golf instruction and largest employer of PGA Teaching professionals looks to the future upon its 30 […]
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Golf industry upswing
The latest issue of Golf Inc. speaks to How Golf facilities can continue positive momentum in 2025, citing insights from -SLRG research and commentary from President Jon Last
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Taking Inventory: Golf Facility Owners’ Size up the State of the Market
NGCOA CEO Jay Karen and SLRG’s Jon Last kicked off ForeUp’s Digital Summit with fresh insights from the 2025 Golf Business Pulse study. Watch the presentation, here.
Cultivating a Culture of Service in Research Insights with Steve Schlesinger, Sago
SLRG President Jon Last hosts industry legend and Sago CEO Steve Schlesinger on MRII’s Insights and Innovators podcast
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