The National Golf Course Owners’ Association releases the 2025 Golf Business Pulse Report, produced in partnership with SLRG.
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Yearly Archives: 2025
Sports Marketers Need to Be Careful Whom They Listen To
Sports marketers often viscerally adopt the loudest voices as surrogates for the overall fan base — voices that typically don’t reflect the silent majority.
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Driver$: A unique case study in golf destination marketing
MacPhail joins Sports and Leisure Research Group’s Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.
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Club Director: Getting Culture Right
SLRG’s Jon Last co-authors a February 2025 article that defines and explores “club culture” and how managing it can be a critical success factor to optimize golf facility success.”
Read More » Sports Has Become More Exclusive by Being More Inclusive
Sports marketers have simultaneously embraced broader definitions of customer experiences while also working to deliver more elite and aspirational offerings
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ARDA Shares 2024 Year-End Insights, 2025 Outlook from Latest Vacation Ownership Sentiment Index
A recap of 2024 key trends and findings as well as the 2025 outlook from the American Resort Development Association’s Vacation Ownership Index, powered by SLRG.
Read More » Driver$: The year ahead in the golf industry
Last and Klein dive deeply into vital signs from recent golf industry studies and gaze into the crystal ball for what lies ahead in 2025.
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ARDA Inside Look – December Vacation Ownership Sentiment Index
An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in December 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers. The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the […]
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Notes From the 2025 PGA Merchandise Show
In Compass Point’s annual Golf Industry forecast, SLRG Golfer Omnibus data supports the thesis that while the golf industry continues to enjoy strong performance, consumer insights suggest that expectations for 2025 are somewhat tempered.
Read More »Unlocking Consumer Insights: 2025 Trends Shaping Tomorrow’s Markets
SLRG’s Jon Last joins Stephen Kraus of University of San Francisco and Question Pro President Dan Fleetwood for their annual look at what new insights are suggesting for the year ahead.