Join us in this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Jon Last, President of Sports and Leisure Research Group. Our guest, James Endersby, CEO at Opinium and Chairman of the Market Research Society in the UK, discusses the distinct qualities setting next-gen Insights industry leaders apart. Learn about […]
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What is A.I.’s proper place in sports marketing? An insights driven look at the battle between high-tech, frictionless delivery of everything from tickets to tee times, against high-touch, customer-centricity in an impersonal world seeking deeper connection.
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Sports and Leisure Research Group’s Jon Last speaks with GolfTec Founder and CEO Joe Assell about how the company has scaled to over 250 locations and how technological innovation continues to set the pace as the leading provider of golf instruction and largest employer of PGA Teaching professionals looks to the future upon its 30 […]
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The latest issue of Golf Inc. speaks to How Golf facilities can continue positive momentum in 2025, citing insights from -SLRG research and commentary from President Jon Last
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SLRG President Jon Last hosts industry legend and Sago CEO Steve Schlesinger on MRII’s Insights and Innovators podcast
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The National Golf Course Owners’ Association releases the 2025 Golf Business Pulse Report, produced in partnership with SLRG.
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The National Golf Course Owners’ Association releases the 2025 Golf Business Pulse Report, produced in partnership with SLRG.
Read More » Sports marketers often viscerally adopt the loudest voices as surrogates for the overall fan base — voices that typically don’t reflect the silent majority.
Read More » MacPhail joins Sports and Leisure Research Group’s Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.
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