The latest issue of Golf Inc. speaks to How Golf facilities can continue positive momentum in 2025, citing insights from -SLRG research and commentary from President Jon Last
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Yearly Archives: 2025
Taking Inventory: Golf Facility Owners’ Size up the State of the Market
NGCOA CEO Jay Karen and SLRG’s Jon Last kicked off ForeUp’s Digital Summit with fresh insights from the 2025 Golf Business Pulse study. Watch the presentation, here.
Cultivating a Culture of Service in Research Insights with Steve Schlesinger, Sago
SLRG President Jon Last hosts industry legend and Sago CEO Steve Schlesinger on MRII’s Insights and Innovators podcast
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NGCOA RELEASES 2025 GOLF BUSINESS PULSE REPORT
The National Golf Course Owners’ Association releases the 2025 Golf Business Pulse Report, produced in partnership with SLRG.
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NGCOA releases 2025 Golf Business Pulse Report
The National Golf Course Owners’ Association releases the 2025 Golf Business Pulse Report, produced in partnership with SLRG.
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Sports Marketers Need to Be Careful Whom They Listen To
Sports marketers often viscerally adopt the loudest voices as surrogates for the overall fan base — voices that typically don’t reflect the silent majority.
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Driver$: A unique case study in golf destination marketing
MacPhail joins Sports and Leisure Research Group’s Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.
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Club Director: Getting Culture Right
SLRG’s Jon Last co-authors a February 2025 article that defines and explores “club culture” and how managing it can be a critical success factor to optimize golf facility success.”
Read More » Sports Has Become More Exclusive by Being More Inclusive
Sports marketers have simultaneously embraced broader definitions of customer experiences while also working to deliver more elite and aspirational offerings
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ARDA Shares 2024 Year-End Insights, 2025 Outlook from Latest Vacation Ownership Sentiment Index
A recap of 2024 key trends and findings as well as the 2025 outlook from the American Resort Development Association’s Vacation Ownership Index, powered by SLRG.
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