Last and Klein dive deeply into vital signs from recent golf industry studies and gaze into the crystal ball for what lies ahead in 2025.
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Yearly Archives: 2025
ARDA Inside Look – December Vacation Ownership Sentiment Index
An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in December 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers. The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the […]
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Notes From the 2025 PGA Merchandise Show
In Compass Point’s annual Golf Industry forecast, SLRG Golfer Omnibus data supports the thesis that while the golf industry continues to enjoy strong performance, consumer insights suggest that expectations for 2025 are somewhat tempered.
Read More »Unlocking Consumer Insights: 2025 Trends Shaping Tomorrow’s Markets
SLRG’s Jon Last joins Stephen Kraus of University of San Francisco and Question Pro President Dan Fleetwood for their annual look at what new insights are suggesting for the year ahead.
2025 Golf Industry Key Trends
SLRG President Jon Last’s annual PGA Show look at the year ahead for the golf industry combines insights from our golfer omnibus study, the NGCOA Golf Business Pulse Report and the ongoing Consumer Optimism Barometer.
NGCOA: Latest from Sports & Leisure Research Group
SLRG’s January 2025 feature on the National Golf Course Owners’ Association website, includes a preview of key trends presented at the annual Golf Business Conference drawn from the soon to be released Golf Business Pulse Report.
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Do Sports Fans Really Want to Talk About Athletes And Money?
In his monthly column, Jon Last of Sports and Leisure Research Group discusses fan sentiment around professional sports contracts.
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Brands Made Meaningful: The Evolution of Club Members
The Brands Made Meaningful podcast dives deep into the world of branding private clubs, by exploring how purposeful branding can help clubs grow, attract new members and create lasting connections. SLRG President Jon Last joined the podcast for a vibrant discussion about strategies to align a club’s brand with its culture so as to stand out in a […]
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