A look at the truth behind the cost of golf today, includes quotes from SLRG’s Jon Last.
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Yearly Archives: 2026
More Evidence Of Sports Marketing’s Generational Inflection Point
Shiny state of the art new sports venues like the Intuit Dome in Los Angeles are oozing with innovative new connection points for event attendees. But they may also be amplifying the growing high tech vs high touch generational divide. My latest for Media Post.
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Driver$: Golf course operations in the land of 8:30 p.m. tee times
Amos Stephens and Vicky Urbina bring great passion and thoughtful operational strategies to their golf facility in Wasilla, Alaska. They join Sports and Leisure Research Group’s Jon Last and David Klein for a candid and eye opening look at what it takes to deliver a premium golf experience in our 49th state. Guests: Settlers Bay Golf Course’s […]
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MRII Insights & Innovators Podcast: Cultivating Relationships vs. Selling Projects
On the latest Insights & Innovators podcast, SLRG’s Jon Last is joined for a really important conversation with Eileen Campell about new imperatives for Insights professionals who want to rise above today’s somewhat shortsighted pursuit of quick and easy magic bullets.
Read More » Why The Supersizing Of Sports Marketing Is Working Today
In the March Marketing Insider, SLRG’s Jon Last draws on recent insights to identify a “secret sauce” unique to sports marketing.
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Monthly AIF Research At A Glance
ARDA’s January Vacation Ownership Sentiment Index, which measures the month-over-month-travel habits of 500 timeshare owners against 500 average US travelers – highlights continued strength in owner travel behavior this Spring Break season. Timeshare owners are not only planning to travel at higher rates than travelers overall, but they are also demonstrating confidence in going exactly […]
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Driver$: A caddie reads the golf apparel market
Guest: Kyle Kalick, founder, Caddie Comfort. Description: Kalick has had a unique vantage point to discover what golfers want and need across varied experiences, including as a professional caddie at Kiawah Island’s Ocean Course. His start-up, Caddie Comfort, develops technically functional, premium soft goods at a competitive price. Sports & Leisure Research Group’s Jon Last and David […]
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2026 PGA Show Report
In their annual look at Golf industry trends fresh off of the PGA Merchandise Show, Compass Point’s Casey Alexander, cites new SLRG research showing bullish golfer attitudes and other salient data points.
Read More » Monthly AIF Research At A Glance
The latest Vacation Ownership Index report, conducted by SLRG, shows trends towards more wellness travel.
Read More » What’s ahead for the golf business in 2026?
SLRG’s Jon Last and David Klein dive into the latest vital signs from new golf industry research that unpacks what lies ahead in 2026 and the underlying trends and attitudes behind them.
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