The ARDA Research & Insights team recently released ARDA’s 2026 Owners Report, which surveyed thousands of U.S. timeshare owners across multiple generations about their timeshare experiences and preferences.
Watch the video for our top takeaways from this report!
In his August 2026 Marketing Sports column for Media Post, SLRG’s Jon Last examines thoroughbred horse racing’s bold marketing move to grow fan interest.
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More Gen Zs are turning to investment in timeshares. USA Today calls out some of the key data points and insights behind this phenomenon, drawing extensively from ARDA’s new Vacation Ownership Study, conducted in partnership with SLRG.
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As sports coverage continues to migrate to streaming services, properties and rights holders need to be more aligned with consumer needs. In his latest for Media Post, SLRG’s Jon Last speaks to both the challenges and opportunities.
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The July 6 announcement of Noteefy’s acquisition of Metolius is more than a combination of two of the more innovative golf facility operations tech providers, it’s a bringing together of two forward thinking organizations that have captured the attention of many of the industry’s leading facility operators. In this special edition of Driver$, Sports and […]
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The National Golf Course Owners Association (NGCOA), the only trade association dedicated exclusively to golf course ownership and operations, today released the 2026 Golf Business Pulse Report. This year’s report, again developed and produced in partnership with Sports and Leisure Research Group (SLRG), represents the fourth year of this proprietary insights program. The report incorporates perspectives […]
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SLRG’s Jon Last speaks with Paul Griffiths, Founder of Client Advocates, about the ways in which today’s insights agencies can make themselves more valuable to clients.
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As part of the Market Research Society’s Global Data Quality Initiative, SLRG’s Jon Last and Michael Mermelstein shared best practices for minimizing potential respondent fraud as part of this May 18, 2026 webinar: (more…)
It feels like the media has been force feeding soccer down the throats of American sports fans for decades. Even before the U.S. was awarded the World Cup, there was a persistent drumbeat suggesting that “the beautiful game” was going to grow to dominate our national psyche. As we sit on the cusp of the […]
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