More Gen Zs are turning to investment in timeshares. USA Today calls out some of the key data points and insights behind this phenomenon, drawing extensively from ARDA’s new Vacation Ownership Study, conducted in partnership with SLRG.
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Yearly Archives: 2026
Tech Caddie Podcast: Jon Last on NGCOA Pulse Report, Golf Facility Data, and the K‑Shaped Economy
SLRG President Jon Last joins Mike Hendrix on The Tech Caddie Podcast to review key insights from the new NGCOA Golf Business Pulse report and other SLRG insights on current golf market realities, the economy and other consumer trends.
Sports Broadcast Fragmentation Creates A Needed Opportunity
As sports coverage continues to migrate to streaming services, properties and rights holders need to be more aligned with consumer needs. In his latest for Media Post, SLRG’s Jon Last speaks to both the challenges and opportunities.
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Driver$: Inside golf operations’ latest tech merger
The July 6 announcement of Noteefy’s acquisition of Metolius is more than a combination of two of the more innovative golf facility operations tech providers, it’s a bringing together of two forward thinking organizations that have captured the attention of many of the industry’s leading facility operators. In this special edition of Driver$, Sports and […]
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2026 Golf Business Pulse Report
The National Golf Course Owners Association (NGCOA), the only trade association dedicated exclusively to golf course ownership and operations, today released the 2026 Golf Business Pulse Report. This year’s report, again developed and produced in partnership with Sports and Leisure Research Group (SLRG), represents the fourth year of this proprietary insights program. The report incorporates perspectives […]
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MRII Insights & Innovators Podcast: How Can Insights Agencies Grow and Become Indispensable
SLRG’s Jon Last speaks with Paul Griffiths, Founder of Client Advocates, about the ways in which today’s insights agencies can make themselves more valuable to clients.
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Preventing Fraud in Qualitative Research
As part of the Market Research Society’s Global Data Quality Initiative, SLRG’s Jon Last and Michael Mermelstein shared best practices for minimizing potential respondent fraud as part of this May 18, 2026 webinar: (more…)
The Cautionary Reality Of The 2026 World Cup
It feels like the media has been force feeding soccer down the throats of American sports fans for decades. Even before the U.S. was awarded the World Cup, there was a persistent drumbeat suggesting that “the beautiful game” was going to grow to dominate our national psyche. As we sit on the cusp of the […]
Read More » MRII Insights & Innovators Podcast: How to Manage Culture with Tara Marotti
On the latest Insights & Innovators podcast, SLRG’s Jon Last is joined by Burke CEO Tara Marotti for a provocative discussion about the imperatives for building a positive culture within market research org.
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ARDA Keynote General Session
SLRG President Jon Last led off a lively panel discussion on how macro-economic and cultural realities are impacting the ways that different generations experience the travel market as part of ARDA’s Annual Conference in Las Vegas. You can watch the video here: (more…)