Our tenth annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 23rd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA. This year we hone in on nine important developments that the golf industry should be focusing on as we move into the 2019 season. Results were culled from surveys and depth interviews with over 2,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.