COMPLIMENTARY DOWNLOAD — A Look at the Opportunities For Those Marketing Through Sports-Related Travel Now Available at sportsandleisureresearch.com
Sports Travel Marketing Trends and Implications
SLRG’s Last Addresses Connecticut Tourism Industry on Sports Travel
Fall Golf, Inc. Conference to Look at Forces Shaping the Future of Golf
RECENT SLRG RESEARCH OF INTEREST
Sports properties have become acutely focused on all aspects of their direct customer facing functions. Certainly, fan satisfaction with the on-site and in-game experience are key elements that many teams and property holders actively measure, but recently the SLRG team has had opportunity to immerse themselves in research that examines interactions that begin well in advance of game day. Multiple recent engagements have allowed our researchers to get a fan’s perspective on everything from communications elements that seek to delineate the offer details and positioning of various ticket packages to online ordering site usability for various properties. Such research can and has been conducted across a breadth of observational, qualitative and quantitative modalities. Each plays a role in optimizing messaging and enabling our clients to create a consistently fan friendly experience across a multitude of touch points. Let us know how we can help you to do the same. Contact us.
Understanding Kids and the Sports That They Play
See it. Then Believe It.
At Sports and Leisure Research Group, we’ve always been strong believers in the ability of qualitative research to allow the voice of the customer to yield insights and hot buttons that can add expository breadth to a more traditional quantitative survey analysis. For sporting goods brands and properties that want to go beyond the recollection and probed reflection found in these core methodologies, we take great pride in our ability to immerse ourselves directly into the transactional environment, important to a specific client. Over the years that has manifested itself in a number of SLRG engagements where we send a team of researchers into a live environment, be it onsite at a sporting event, or embedded in a retail space to both observe, interview and participate with target consumers or fans. To do this well, and not become a distraction to the actual experience, takes a careful blend of both art and science where we’ve become quite adept and taken extreme care to become part of that environment. The resulting insights are among some of the most powerful a consultative researcher can deliver. Challenge us to do this for you.