As golf’s customer base expands and transforms with the rapid diffusion of new technology, golf facility owners need to stay a step ahead and see through the hype to deliver for the game’s stakeholders. Few have a better handle on this reality than NGCOA CEO Jay Karen, who joins co-hosts Jon Last and David Klein for an engaging and thoughtful discussion on where things may be headed and its implications for the industry and golfers.
> How golf course owners are staying ahead of the curve on technological innovation while winning the battle for customer satisfaction across a much more democratized golfer base
> The current and future role of automation, AI and robotics in golf course operations
> How golf facilities are addressing labor and environmental challenges
> Lessons from the hospitality industry and how they are being leveraged for facility operational success