Not that I’ve heard a plethora of jokes about marketing research, but perhaps the best one centers around a CEO ripping his hair out trying to figure out the answer to 1+1. After being further frustrated by the esoteric answers of his CFO and head of engineering, he calls in his insights chief to receive […]Read More »
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits shows strong increases in sports viewership.
Probably since the shepherds first started playing what became golf, all who have sought to master it have recognized that its complex challenge and inherent difficulty have created a dichotomous relationship. Our research on both the sport’s allure and its high attrition rates are resolute in asserting golf’s difficulty and the frustration often encountered at […]Read More »