In The Event Of A Work Stoppage, Who’s Ready For Their Close-Up?

There’s rampant conversation these days about the impact of potential work stoppages in the NFL and NBA, all replete with much speculation. As marketing researchers, we earn our keep by gauging the perspectives, opinions and reactions of various audiences, but I’ve tried to stay away from the prediction game. It’s counter productive here, and I’m a more-than-half-full kind of guy.