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  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
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  • News & Resources
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The Last Word

    JJKeegan+ Accolade

    POSTED: December 3, 2019

    “We’re humbled and appreciative of J.J. Keegan referencing SLRG as “without peer” and “The most reliable source for golf industry trends” in the lead item of their most recent issue.  Keegan’s piece also highlights Jon Last’s opening keynote at the recent Golf Inc. Conference, and links to the presentation.”

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    Changes in The Wide World of Sports Research

    POSTED: November 19, 2019

    SLRG’s Jon Last provided a brief update on the latest developments in sports industry research, on Bob Lederer’s Research Business Daily Report. Watch it here.

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    Customized Experiences Gain Importance In Live Sports Environment

    POSTED: November 12, 2019

    In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.

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    Fair-Pay-To-Play Act Response Could Be NCAA’s Defining Moment

    POSTED: October 8, 2019

    Leveraging SLRG research data, Jon Last questions the appropriateness of California’s controversial Fair Pay to Play Act on the fabric of collegiate sports..the lead item in Marketing Insider for October 8th.

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    Home Runs, Hero Worship: Is That Why We Can’t Pay Attention?

    POSTED: September 9, 2019

    Could it be that media deification of sports stars is at the root of our purported attention deficit and the proclamation that sports like baseball are “too boring”?

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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