A day at a thoroughbred track provides the inspiration for a fresh look at key elements for optimizing the fan experience, in this month’s Media Post Marketing: Sports .
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The Last Word
Survey Finds More Golfers are Playing More Often
The American Society of Golf Course Architects leads their June 2017 issue with highlights from SLRG’s Survey of the American Golfer, conducted for Golf.com.
Read More » Don’t Rain On Our Parade!
SLRG President Jon Last’s June Media Post commentary, speaks to the disconnect between sports fans’ elevated optimism and the increased political tonality infiltrating sports coverage.
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Survey of the American Golfer
SLRG partnered with GOLF.com and Sports Illustrated Golf Group to gauge the attitudes and opinions of over 1,000 avid golfers on a number of provocative topics about the state of the game in 2017. Watch the one minute highlight video and read the report, here.
Recent Research of Interest: What Motivates the Sports Fan
A big challenge confronting nearly every team or sports property is that of expanding the fan base and driving a deeper level of engagement among those who are already doing so at various levels. We’ve recently worked with a number of properties to confront this challenge, particularly in an environment where onsite amenities and the […]
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