The lead item in Media Post’s July 10 Marketing Insider includes an SLRG research informed primer on those elements most essential for creating a compelling event based sports app.
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The Last Word
The ‘Passion Premium’ in Sports Marketing
In his June Media Post item, SLRG’s Jon Last speaks to those unique elements of sports marketing that are a starting point from which practitioners can break through the marketing clutter.
Read More » DAZN’s ‘ChangeUp’: Case Study For MLB’s Pursuit Of Younger Fans
In the lead item on Media Post’s Marketing Insider, SLRG’s Jon Last sees DAZN’s new studio show as a great litmus test for both MLB’s uber focus on youth and the ways in which sports content will be consumed beyond the in-person experience. Recent research may foreshadow the impact.
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Time to Reassess Customer Satisfaction Tracking
In his latest blog for Marketing Research Institute International (MRII), SLRG President and MRII immediate past board president Jon Last suggests that it is time to reassess some disturbing trends in customer satisfaction assessment. Quick and simple “research” can often equal misinformation. We’ve likely all been there. Whether it’s after a customer service phone call, […]
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For a Pastime that’s Supposed to be Dying, Golf has More Lives than a Cat – Travel Weekly
The April 29, 2019 issue of Travel Weekly speaks to how resorts have evolved their golf offerings to appeal to a broader audience, with SLRG’s Jon Last offering contextual perspective. by Christina Jelski While countless media reports over the past decade have proclaimed golf a dying sport, golf resorts that have put a more creative […]
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