“We’re humbled and appreciative of J.J. Keegan referencing SLRG as “without peer” and “The most reliable source for golf industry trends” in the lead item of their most recent issue. Keegan’s piece also highlights Jon Last’s opening keynote at the recent Golf Inc. Conference, and links to the presentation.”
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SLRG’s Jon Last provided a brief update on the latest developments in sports industry research, on Bob Lederer’s Research Business Daily Report. Watch it here.
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In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.
Read More » Leveraging SLRG research data, Jon Last questions the appropriateness of California’s controversial Fair Pay to Play Act on the fabric of collegiate sports..the lead item in Marketing Insider for October 8th.
Read More » Could it be that media deification of sports stars is at the root of our purported attention deficit and the proclamation that sports like baseball are “too boring”?
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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