In his August Media Post Marketing: Sports column, SLRG President Jon Last speaks to the dangers of relying solely on web scrapers to analyze fan/customer sentiment. The human element inserts the added value benefits of context, essential for effective qualitative story telling.
Read More » In this month’s Marketing Insider column, SLRG President Jon Last speaks to why the 24-7 sports news cycle may actually have a negative effect on fan engagement.
Read More » In June’s Marketing Insider, SLRG’s Jon Last speaks to some interesting opportunities that sports properties may enjoy with the legalization of sports wagering.
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In the June issue of By Design, SLRG’s Benchmark “Market Trend Watch” study highlights reveal the most desired aspects of golf facility renovation, as well as the most critical drivers of the decision process for both public and private courses.
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This download features SLRG’s mid-season perspective on sports travel for 2018 – learn about the sports traveler’s outlook on the economy, vacation preferences and attitudes on travel related technology.
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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