In the July 2017 Marketing: Sports, SLRG’s Jon Last speaks to three key issues that those marketing in or around football, should be mindful of.
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The Last Word
Optimizing Fan Experience: Lessons From An Afternoon Of ‘Horsing Around’
A day at a thoroughbred track provides the inspiration for a fresh look at key elements for optimizing the fan experience, in this month’s Media Post Marketing: Sports .
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Survey Finds More Golfers are Playing More Often
The American Society of Golf Course Architects leads their June 2017 issue with highlights from SLRG’s Survey of the American Golfer, conducted for Golf.com.
Read More » Don’t Rain On Our Parade!
SLRG President Jon Last’s June Media Post commentary, speaks to the disconnect between sports fans’ elevated optimism and the increased political tonality infiltrating sports coverage.
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Survey of the American Golfer
SLRG partnered with GOLF.com and Sports Illustrated Golf Group to gauge the attitudes and opinions of over 1,000 avid golfers on a number of provocative topics about the state of the game in 2017. Watch the one minute highlight video and read the report, here.
