SLRG’s Jon Last reflects on two March 2018 sports marketing initiatives that should engage fans and break through the clutter, in Media Insider’s lead item.Read More »
In the February Marketing: Sports, Jon Last pays homage to the power of team mascots in building brand equity and fan engagement.Read More »
Terry Mc Andrew’s Golf Daily Pulse for February 14, 2018 reflects on some of the key findings from SLRG’s recent Golf Market trends presentation at the PGA Merchandise Show. Click below, to read it.Read More »
Download SLRG’s annual consumer outlook for the golf market reveals trends in golfer attitudes about the state of the game, the future of golf, as well as the outlook for participation and the equipment market in 2018. Results were drawn from surveys with over 1,000 active golfers. More in depth results are also available on a custom basis.