In June’s Marketing Insider, SLRG’s Jon Last speaks to some interesting opportunities that sports properties may enjoy with the legalization of sports wagering.
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The Last Word
Why do Clubs Renovate their Courses?
In the June issue of By Design, SLRG’s Benchmark “Market Trend Watch” study highlights reveal the most desired aspects of golf facility renovation, as well as the most critical drivers of the decision process for both public and private courses.
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Mid-Season Perspective on Trends and Insights in Sport Travel!
This download features SLRG’s mid-season perspective on sports travel for 2018 – learn about the sports traveler’s outlook on the economy, vacation preferences and attitudes on travel related technology.
POV: What Happens Now? Sports Gambling and Casinos
In the middle of May, the U.S. Supreme Court struck down the 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing an estimated $150 billion in annual illegal wagering on professional and amateur sports. As the states contemplate their go to market strategies, bettors will soon have […]
Read More »Recent Research of Interest: Impulse Purchases are also part of a Customer Journey
Recent work in the sporting goods space, amplified our observation that even product categories that lend themselves to more of an impulsive purchase with less involvement, consideration or research, still follow certain fundamentals of the traditional purchase funnel. This particular project called for a research design that required us to get more embedded in the […]
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