SLRG President Jon Last joins industry colleagues with ruminations on the year ahead in marketing research in RFL’s annual report.
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Yearly Archives: 2011
Here’s To A ‘Fearless Forecast’ For 2012
Last year at this time, I put together my list of the most important life lessons one could take into the new year; each expressed in three words. In keeping with the end-of-year themes towards benevolent giving and introspection, this year’s installment focuses on what we might expect in the world of sports marketing in […]
Read More »December 2011
The Right Invitation: Women’s Golf Longitudinal Study Findings
Women who play golf at facilities that follow best practices tailored to them will play the sport more often and enjoy an enhanced overall experience, while rewarding course operators with better financial results and pace of play. See the results of this year long SLRG study conducted for the National Golf Course Owners’ Association and The Little Family Foundation.
David Ashley Case Study
Case study from SLRG included in Professor David Ashley’s new textbook, Marketing Reasearch; 1st Edition, depicting how the firm helped one sports marketer and its agency to evaluate the efficacy of an interactive program deployed at an NFL game.
2011 Golf 20/20 Forum Presentation on Golf’s “Next Generation”
Jon Last was one of a handful of speakers at the World Golf Foundation’s Golf 20/20 Forum May 10th at World Golf Village in Jacksonville, FL. Last joined with First Tee CEO Joe Barrow and SNAG Golf’s Terry Anton to address the challenges and opportunities in attracting and retaining generations “X and Y” into the game. Jon’s presentation Findings and insights from recent research conducted for the PGA of America and Sports Illustrated Golf Group.
2011 Winter Omnibus
Results from SLRG’s study of over 1,200 sports fans’ attitudes and perceptions on current issues including potential work stoppages in professional sports, the economy and how they spend their leisure time.
2011 Golf Market Outlook
SLRG’s annual consumer outlook for the golf market was culled from a survey of over 1,100 avid golfer respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 28 to invited guests of Sports Illustrated Golf Group at the 2011 PGA Merchandise Show in Orlando, Florida.
Custom ClubFitting Study Presented at 2011 PGA Merchandise Show
Golfsmith and Sports Illustrated hosted a press conference on January 27th where the legendary Hank Haney joined SLRG president Jon Last and industry executives to reveal findings from a ground breaking new research study on custom club fitting, conducted by Sports and Leisure Research Group. You can download a presentation summary, press release and videos, here www.customfityourgame.com