Women who play golf at facilities that follow best practices tailored to them will play the sport more often and enjoy an enhanced overall experience, while rewarding course operators with better financial results and pace of play. See the results of this year long SLRG study conducted for the National Golf Course Owners’ Association and The Little Family Foundation.
Case study from SLRG included in Professor David Ashley’s new textbook, Marketing Reasearch; 1st Edition, depicting how the firm helped one sports marketer and its agency to evaluate the efficacy of an interactive program deployed at an NFL game.
Jon Last was one of a handful of speakers at the World Golf Foundation’s Golf 20/20 Forum May 10th at World Golf Village in Jacksonville, FL. Last joined with First Tee CEO Joe Barrow and SNAG Golf’s Terry Anton to address the challenges and opportunities in attracting and retaining generations “X and Y” into the game. Jon’s presentation Findings and insights from recent research conducted for the PGA of America and Sports Illustrated Golf Group.
Results from SLRG’s study of over 1,200 sports fans’ attitudes and perceptions on current issues including potential work stoppages in professional sports, the economy and how they spend their leisure time.
SLRG’s annual consumer outlook for the golf market was culled from a survey of over 1,100 avid golfer respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 28 to invited guests of Sports Illustrated Golf Group at the 2011 PGA Merchandise Show in Orlando, Florida.
Golfsmith and Sports Illustrated hosted a press conference on January 27th where the legendary Hank Haney joined SLRG president Jon Last and industry executives to reveal findings from a ground breaking new research study on custom club fitting, conducted by Sports and Leisure Research Group. You can download a presentation summary, press release and videos, here www.customfityourgame.com
Conducting research for a variety of sports properties and brands that activate around them affords me the opportunity to look at sponsorships with a fresh and unique approach, every time a client or agency calls us in. Yet it confounds me that for such a large and potentially high profile endeavor as investing in a […]Read More »
The July/August issue of this Michigan based business publication featured a story on how golf facilitates and retailers have put a greater focus on women. The story includes reference to several SLRG studies including the PGA of America’s Golfer Portrait series and the NGCOA and Little Family Foundation study.Read More »