Conducting research for a variety of sports properties and brands that activate around them affords me the opportunity to look at sponsorships with a fresh and unique approach, every time a client or agency calls us in. Yet it confounds me that for such a large and potentially high profile endeavor as investing in a […]
Read More »Yearly Archives: 2011
Corp Magazine
The July/August issue of this Michigan based business publication featured a story on how golf facilitates and retailers have put a greater focus on women. The story includes reference to several SLRG studies including the PGA of America’s Golfer Portrait series and the NGCOA and Little Family Foundation study.
Read More »Lessons From A Sports Marketing Pioneer
We lost a unique sports marketer with the passing of Bruce Florine. Here’s reflections on just some of what I learned from him. It’s a shame that most of you reading this don’t know Bruce Florine. Bruce is one of the first sports marketers that I ever met and, clearly, one of the best. It […]
Read More »Build Customer Loyalty and Stronger Community with a “2C2R” Approach
In a still uncertain economic climate, club managers are rightfully putting greater emphasis on customer loyalty and player experience. IÂ’ve spoken at several golf industry conferences about an approach weÂ’ve developed to help golf facilities address this, known as “2C2R.” The four elements are: 1. Communication: The best loyalty marketing efforts take great care in […]
Read More »Cactus Call
Jon Last’s guest column in the SouthWest MRA newsletter speaks to how marketing research professional development needs to evolve.
Read More »How To Be A Bad Survey Respondent
Thankfully, we still hear incessant cries from sponsor and property clients that beyond measuring reach, determining ROI or ROO is tantamount to designing and executing an effective sports marketing program. As researchers and sports marketers, long trained in the nuances of designing and executing research to do just this, we recognize that just as every […]
Read More »Conference Report:
SLRG partners frequently attend and present at prominent marketing conferences. Here’s a round-up of SLRG’s latest speaking engagements including MRA Annual and the Fall Crittenden Golf Conference. SLRG Partners attend, Present at MRA Annual It was a past presidents� reunion, earlier this summer, as the three SLRG partners, and Howard Gershowitz, all former national presidents […]
Read More »Revisiting The Syndicated vs. Custom Research Conundrum
Anyone who has known me, even for just a little while has probably heard or read my opinions about the limitations of syndicated vs. custom marketing research. While I’m not about to back down from my concern that a lot of syndicated research, particularly in the media space, is often hampered by methodological flaws or […]
Read More »Event Retailing Is An Integral Part Of The Event Itself
With the PGA Championship teeing off this week in Atlanta, I can’t help but think back fondly to my years building and overseeing the business operations side of that event’s on site event merchandising program, which began modestly some 16 years ago. The event retailing business has grown from an ancillary activity to a major […]
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