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Daily Archives: October 11, 2011

    Lessons From A Sports Marketing Pioneer

    POSTED: October 11, 2011

    We lost a unique sports marketer with the passing of Bruce Florine. Here’s reflections on just some of what I learned from him. It’s a shame that most of you reading this don’t know Bruce Florine. Bruce is one of the first sports marketers that I ever met and, clearly, one of the best. It […]

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    Build Customer Loyalty and Stronger Community with a “2C2R” Approach

    POSTED: October 11, 2011

    In a still uncertain economic climate, club managers are rightfully putting greater emphasis on customer loyalty and player experience. IÂ’ve spoken at several golf industry conferences about an approach weÂ’ve developed to help golf facilities address this, known as “2C2R.” The four elements are: 1. Communication: The best loyalty marketing efforts take great care in […]

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