Jon Last’s guest column in the SouthWest MRA newsletter speaks to how marketing research professional development needs to evolve.
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Monthly Archives: September 2011
How To Be A Bad Survey Respondent
Thankfully, we still hear incessant cries from sponsor and property clients that beyond measuring reach, determining ROI or ROO is tantamount to designing and executing an effective sports marketing program. As researchers and sports marketers, long trained in the nuances of designing and executing research to do just this, we recognize that just as every […]
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