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Monthly Archives: August 2010

    Still in the hunt

    POSTED: August 20, 2010

    In a co-authored feature article, SLRG President Jon Last details the approach taken and results derived when ComCast’s Versus network used a custom SLRG audience research study to help provide greater insight to advertisers on the outdoor/field sports market.

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    Not all Audiences are Created Equal

    POSTED: August 9, 2010

    I encouraged sports and media marketers to move beyond simply selling a product or property, and embrace the most unique sellable asset available access to an audience. Several months ago, in this space, I jumped on one of my favorite soap boxes, and encouraged sports marketers to move beyond simply selling a product or property […]

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    August 2010

    POSTED: August 5, 2010


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