AXE Shower Gel commericals; we’ve all seen them. A guy slathers some on in the shower and when he steps outside, stampeding women are upon him like hungry hyenas. While most men have come to accept this as wishful thinking, the scenarios presented in these ads have stirred up quite a debate; Are we women […]
Read More »Monthly Archives: September 2010
Modern Applications of the Five Minute University
Jon Last reflects on the paradox of how our insatiable cultural appetite for constant and instant information conflicts with perceived time deprivation. He offers thoughts on how the sports and leisure industries must factor this into their internal and external communications. At the risk of showing my age, I frequently channel my inner Father Guido […]
Read More »Tips to Make Golf More Attractive to Women
SLRG’s study for the National Golf Course Owners’ Association and Little Family Foundation is summarized and featured, with a summary of key conclusions on what women are looking for in their ideal golf experience.
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