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Daily Archives: May 9, 2011

    Marketing Sports

    POSTED: May 9, 2011

    “Passion” and “engagement” are probably two of the most over-used words in today’s marketing vernacular. Yet when it comes to describing the audience delivered by live sports events, they are also probably the most accurate. This has become particularly resonant to me of late, as I observe and analyze sports fans both professionally as a […]

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