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Monthly Archives: February 2012

    Explaining The Disconnect: Sports Fans ‘Find A Way’

    POSTED: February 14, 2012

    In his February Media Post: Marketing Sports column, SLRG President Jon Last discusses why sports fan perceptions of a still shaky economy are not a contradiction to their more bullish behaviors. For the past several years, our firm has conducted an ongoing measurement of sports fan attitudes and opinions across a broad variety of topics […]

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    February 2012

    POSTED: February 5, 2012

    GOLF INC.–WINTER 2012:

    POSTED: February 1, 2012

    SLRG President Jon Last’s commentary piece speaks to the changing mindset of today’s golfer and how facilities must adapt to deliver customer service that meets expectations.

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