Quirk’s Marketing Research Review’s December 2012 cover story is a detailed look at how Sports and Leisure Research Group partnered with PING to conduct an innovative qualitative immersion into golfers’ quest for a new driver.
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Yearly Archives: 2012
A Rare But Consistent Winner In Marketers’ Battle For Attention
In his December, 2012 Media Post column, SLRG President Jon Last reflects on how recent empirical research and anecdotal observation has reinforced the fact that live sporting events are a uniquely engaging and receptive environment for brands. Nary a day goes by that the marketing trade press doesn’t include further doom-and-gloom evidence of how today […]
Read More »December 2012
‘Pampered’ Athletes NOT behaving Badly
In his November column, SLRG President Jon Last finds a refreshing potential “diamond in the rough” in the game of identifying endorsement worthy pro athletes. I’ve used this space in the past to speak to the complex subject of selecting appropriate athletes as endorsers. My main messages have included a warning against hitching your fortunes […]
Read More »POV: Literally Through The Eyes Of The Customer
I was interested to see that the season premiere of this year’s “Undercover Boss” featured Mitch Modell, the CEO of one of our local sporting goods retail chains. In promoting the show, Mr. Modell made a number of appearances on area media to discuss the experience and what he had learned. In reflecting on it […]
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Golf 2.0 Connecting with Her Playbook
As part of the golf industry’s ongoing Golf 2.0 strategic plan to grow the game, this document presents cutting edge research and strategies to build women friendly golf facilities. The playbook includes numerous references to SLRG research on creating a more welcoming environment for women.
A Fresh Look at Advertising Effectiveness Research
SLRG is often called upon to evaluate the efficacy of print, television and online advertising for clients in the sporting goods, media and travel industries. This whitepaper outlines the methodological departure point from which our firm looks to conduct this research on an adhoc or continuous basis. Contact us to find out more about how we can maximize the impact of your marketing messaging by testing against your target audience.
Measuring Sports Marketing Impact…It’s More Than Just Reach Equivalents
Too often, sports marketing activation is unfairly compared to other media mix elements, strictly on reach, without factoring in the ability of each medium to resonate with target audiences. In this whitepaper, the SLRG team provides thought starters and a methodological framework for conducting ROO analysis that not only measures impact, but provides insightful direction on how to create even more effective sports marketing initiatives in the future. Contact us to find out more about how we can help you take a smart approach to ROO measurement, and maximize your impact.
2012 Winter Sports Omnibus
Results and trends from our annual sports fan consumer pulse study show perceived outcomes on the recent NFL and NBA labor agreements, a resurgence in popularity for the NHL and soccer, and how lingering concerns about the US economy will impact fan behavior over the coming months.
2012 Golf Market Outlook
SLRG’s annual consumer outlook for the golf market was culled from a survey of over 1,200 respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 26 to invited guests of Sports Illustrated Golf Group at the 2012 PGA Merchandise Show in Orlando, Florida. More in depth results are available on a custom basis. Please contact us for details.