Yearly Archives: 2012
GOLF INC.–WINTER 2012:
SLRG President Jon Last’s commentary piece speaks to the changing mindset of today’s golfer and how facilities must adapt to deliver customer service that meets expectations.
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Bowl Game Overdose Can Send Sports Marketers ‘Back To School’
As a marketing researcher, part of what intrigues me about my job is that I get to observe, first hand, what makes all walks of people tick. And with that comes an appreciation that the rest of the country is attitudinally a lot different than the circles we interact with in large bi-coastal markets. But […]
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