SLRG President Jon Last and EWGA CEO Pam Swensen presented this action plan to PGA members and golf facility operators attending the 2012 PGA Fall Expo in Las Vegas. The presentation incorporates three separate SLRG studies and identifies best practices for golf facilities looking to profit by making their operations more welcoming to women.
Yearly Archives: 2012
November 2012
November PGA Magazine
The cover feature on making golf more accessible to women, includes several references to SLRG research included in the PGA of America’s “Connecting with Her” playbook. Here’s a particular item that references some of our work on golf shop retailing.
Read More »Football’s Unique Selling Proposition
Football is a brand that, like any other, leverages points of differentiation to enable it to stand apart from its competition. In his October 2012 Media Post column, SLRG President Jon Last identifies those unique selling points that have made the game so popular. Last month, I raised a yellow flag for those properties and […]
Read More »Golf Inc – Fall 2012: What We Need to Make Player Development Programs Work
SLRG’s Jon Last outlines his thoughts on the implementation necessities to maximize the impact of golf’s focus on developing the next generation of participants.
Read More »It Isn’t Enough To ‘Catch A Rising Star’
In the August 2012 Marketing: Sports, SLRG President Jon Last provides research driven guidance on the potential pitfalls of trying to attach the future of a sport or brand to individual stars, with some valuable lessons from golf, tennis and football. I had the opportunity to participate in a Wharton Sports Business Initiative Forum on […]
Read More »Research Business Daily Report:
RFL Communications’ Bob Lederer’s 9/10/12 video interview of SLRG President Jon Last, on the evolving role of D-I-Y (Do it Yourself) platforms, in the research tool kit. http://www.youtube.com/watch?v=_sXetwCt320
Read More »How To Sensibly Measure The Impact Of Sports Marketing Activation
In the August 2012 Marketing: Sports posting, SLRG’s Jon Last speaks to the key elements required to measure return on sports marketing objectives. We rightfully spend a lot of time in the sports marketing business, defining and selling the unique touch points and entrĂ©e to a valued and often elusive audience provided by aligning brands […]
Read More »August 2012
Our First-Ever Fan Experience Index Ball Park Rankings
Our first ever analysis/rankings of the MLB ball parks with the best fan experience has been released and we’re looking for thoughts on how to make the next one, even better. Let the debate begin. Here we are at the All-Star Break. The pennant races are taking shape and with the other major team sports […]
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