Monthly Archives: October 2012

Football’s Unique Selling Proposition

POSTED: October 9, 2012

Football is a brand that, like any other, leverages points of differentiation to enable it to stand apart from its competition. In his October 2012 Media Post column, SLRG President Jon Last identifies those unique selling points that have made the game so popular. Last month, I raised a yellow flag for those properties and […]

Golf Inc – Fall 2012: What We Need to Make Player Development Programs Work

POSTED: October 4, 2012

SLRG’s Jon Last outlines his thoughts on the implementation necessities to maximize the impact of golf’s focus on developing the next generation of participants.