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Monthly Archives: April 2012

    Golf Inc.

    POSTED: April 25, 2012

    SLRG President Jon Last contributes five of Golf Inc.’s “25 Big Ideas for stimulating and powering the golf industry into the future”

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    PGA Magazine Industry Insider – April 2012: Jon Last on Customer Relationship Management:

    POSTED: April 20, 2012

    Excerpts from a PGA Magazine interview with the SLRG President reveal perspectives that golf facility operators can deploy to build customer loyalty and increase business.

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    PGA Magazine Industry Insider – April 2012: Best Practices to cater to women golfers

    POSTED: April 20, 2012

    SLRG’s longitudinal study for The Little Family Foundation and National Golf Course Owners’ Association identifies golf facility best practices increasing play from women.

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    The Venue As Marketing Vehicle

    POSTED: April 10, 2012

    In his April 2012 Media Post: Marketing Sports column, SLRG President Jon Last reflects on how the Miami Marlins’ new stadium exemplifies how event venues are becoming a more critical element of the marketing mix. Everyone knows the old real estate adage of “location, location, location.” In Marketing 101, we learned that “Place,” while not […]

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